Video-Game Business

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  2. Business Introduction
  3. Video-Game Business
Video Games Video Games

Leveraging Overwhelming Sales Capabilities
to Propose Effective Sales Environments

Happinet handles intermediate distribution of all consumer-game consoles sold in Japan.
Because we handle all game platforms, we excel in proposing effective sales environments. This key strength drives our business expansion.

Characteristics of the Video-Game Business

The core function of an intermediate distributor in this business is to source consumer-game consoles and game software from manufacturers and deliver them in timely fashion to retailers throughout Japan. To predict the demand for hit products, such companies must have a merchandizing function (coordination of production and marketing).

The Happinet Group's Advantages

A Unique Intermediate Distributor Handling All Game Consoles in Japan

Happinet is the sole intermediate distributor in Japan for all consumer game consoles sold in Japan, including both non-portable and handheld models.

Low-cost Operation with a Wide Range of Sales Channels

Happinet wins kudos for its ability to propose effective sales environments, thanks to its strengthened ability to forecast order placement and acceptance and product demand. Many products are available only from Happinet.

Creation of Game-related Merchandise That Meets User Needs

Happinet creates hit products, proactively engaging in the planning and production of game software as well as the planning, manufacture, and sale of game-related merchandise.