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Toy business
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Happinet Group
Happinet Business Profile
Kazuhiko Note President and COO

Starting out as a BANDAI Co., LTD. wholesaler, Happinet Group’s business revolves around the intermediate distribution of toys between Japanese toy manufacturers and toy retailers. For nearly 15 years, Happinet has focused its energies on building an optimal distribution system combining sale support, logistics, and information systems—firm in the belief that therein lies our true value of as an intermediary distributor. A process of constant and cumulative system innovation enables us to offer low-cost, high-quality logistics systems and timely information to meet the diverse and specific needs of our customers.

While solidifying our position as a strong intermediary distributor with a leading share in the toy market, we are also building on our firm foundation in intermediate distribution to meet the needs of a broader range of customers . We are moving beyond toys and expanding into the broader entertainment field, including video software, video games, amusements, music software, and e-commerce . Through initiatives such as development of original video and other content, we are looking to the future as we work to extend our business beyond intermediate distribution and become a comprehensive provider of entertainment products.

 
Net sales by business segment (FY2013;millionYen,%)
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